Work out a fair-market rate for a sponsored post by platform, follower count, engagement rate, niche, and content format. Floor, mid, and ceiling prices — free, multi-currency, no sign-up.
Calculator
Suggested rate
$500.00per piece
Feed post on Instagram for a Micro creator with 50,000 followers.
Floor
$350.00
Ceiling
$700.00
Creator tier
Micro
What's driving your rate
Engagement
1×
Niche
1×
Exclusivity
1×
Full rate card
Mid-point price by content format, at your inputs.
Story$200.00
Feed post$500.00
Carousel$625.00
Reel$800.00
How the rate is calculated
The starting point is the long-standing creator-economy rule of thumb: roughly $100 per 10,000 followers for an Instagram feed post — about $10 per 1,000 followers. Each platform scales from there by how much reach a follower is worth (TikTok and YouTube command a premium; X less so).
That base is then adjusted three ways. Engagement scales the rate against the platform's typical rate — double the benchmark roughly doubles your price (capped at 2×). Your niche matters because advertisers pay more in finance, tech, and business than in entertainment. Exclusivity or usage-rights windows add a premium on top.
Finally, the content format sets the multiplier: a Story or Short is worth a fraction of a feed post, while a Reel, carousel, or dedicated YouTube video is worth more. The floor and ceiling (0.7× and 1.4× the mid) give you a realistic negotiation band. Numbers are market estimates — your actual rate depends on results, relationship, and demand.
Frequently asked questions
How much should I charge for a sponsored Instagram post?
A common baseline is about $100 per 10,000 followers for a feed post, so a creator with 50,000 followers might charge around $500 at average engagement. Reels and carousels are worth more than a single post, while Stories are worth less. Strong engagement, a high-value niche like finance, and exclusivity all push the number up.
Does engagement rate really change my rate that much?
Yes. Brands pay for attention, not just follower count. A creator with high engagement relative to their platform's average can command up to double the baseline rate, while a large but disengaged audience is discounted. That's why a 30,000-follower account with 6% engagement can out-earn a 100,000-follower account at 1%.
Why does my niche affect the price?
Advertiser demand varies enormously by topic. Finance, technology, and B2B audiences convert into high-value customers, so brands in those verticals pay a premium. Entertainment and gaming reach large audiences but monetise less per impression, so rates run lower for the same follower count.
What is exclusivity and why does it cost more?
Exclusivity means you agree not to promote a competing brand for a set period. Because it limits your future earning ability, it's billed as a premium on top of the base rate — typically 20% for 30 days, 40% for 90 days, and more for longer windows. Always price usage rights (where and how long the brand can reuse your content) separately.
Results are estimates. Verify with a professional for important decisions.
About this calculator
This calculator builds a personalised rate card for sponsored content. Enter your platform, follower count, engagement rate, niche, and preferred content format and it returns a floor, mid, and ceiling price — the negotiation band you can share with brand partners. Rates are market estimates based on the widely cited "100 per 10,000 followers" baseline and published creator-economy benchmarks.
How to read your results
The three numbers — floor, mid, and ceiling — represent a fair-market negotiation range, not a fixed price. The mid rate is what the formula suggests at your inputs; floor (×0.7) is the minimum you should accept; ceiling (×1.4) is a strong starting ask. These are suggested ranges for your platform, follower tier, niche, and engagement — always negotiate based on your own audience quality, campaign deliverables, and brand budget. The rate card also shows estimated prices for every other format the platform offers, so you can quote a full menu in one conversation.
Worked example
Instagram creator, 50,000 followers, 3% engagement rate (above the 2% platform benchmark), beauty niche, Reel format, 30-day exclusivity.
The formula is: mid = (followers ÷ 1,000) × platform base rate × format multiplier × engagement multiplier × niche multiplier × exclusivity multiplier. The platform base rate for Instagram is 10 (encoding the "100 per 10,000 followers" rule). Format, niche, and exclusivity multipliers are applied on top to reflect demand and usage rights.
What does "floor / mid / ceiling" mean?
The mid rate is the formula's best estimate at your inputs. Floor is 70% of mid — the lowest rate you should consider accepting for a standard deal. Ceiling is 140% of mid — a reasonable opening ask, especially for creators with strong audience engagement or brand-safe content. All three are starting points; the final number is always negotiated.
Why does the engagement rate matter so much?
Brands pay for reach but they value results. A creator with 50,000 highly engaged followers often delivers more brand lift than one with 500,000 passive ones. The calculator expresses this by clamping the engagement multiplier between 0.5× (very low engagement) and 2.0× (outstanding engagement), then scaling your base rate proportionally.
Do higher-demand niches really command more money?
Yes. Finance and technology niches carry the highest advertiser CPMs, so brands allocate bigger budgets to reach those audiences — which raises the going rate for creators in those verticals. Entertainment and gaming tend to attract lower per-post rates, though volume and audience size can compensate.
What does exclusivity add to the price?
Exclusivity means you agree not to work with competing brands for a set window — 30 days, 90 days, or 6 months. Restricting your commercial freedom is a real cost, so the formula adds a premium: 1.2× for 30 days, 1.4× for 90 days, and 1.6× for 6 months. Always read the contract definition of "competing brand" carefully before agreeing.
How it's calculated
The calculation applies the creator-economy consensus formula documented by Collabstr and InfluenceFlow. The base rate uses the widely cited benchmark of approximately 100 per 10,000 followers for an Instagram feed post, then scales linearly with follower count: mid = (followers ÷ 1,000) × PLATFORM_BASE × FORMAT_MULT × engagementMult × nicheMult × exclusivityMult. The engagement multiplier equals the creator's engagement rate divided by the platform's typical benchmark rate (Instagram 2%, TikTok 5%, YouTube 2%, Twitter 0.5%, Facebook 1%), then clamped to the band 0.5–2.0 to prevent outliers from dominating the estimate. Niche multipliers reflect advertiser CPM premiums by vertical (finance 1.4×, technology 1.3×, beauty 1.2×, down to entertainment 0.9×). Exclusivity multipliers price the commercial restriction: none 1.0×, 30 days 1.2×, 90 days 1.4×, 6 months 1.6×. The floor and ceiling are set at 70% and 140% of the mid rate respectively, consistent with the negotiation spread reported across the cited pricing benchmarks.
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